The much-anticipated Alpha Flair product line has been launched by New Balance in partnership with Sadio Mane, a well-known former Liverpool football player. Mane uses a series of eye-catching commercial pictures to present the avant-garde shoe range in an exceptionally distinctive way.

The striking images showcase Mane’s charm and skill in addition to the unique style and attributes of the Alpha Flair brand. In addition to celebrating the marriage of style and athleticism, Mane’s partnership with New Balance cemented his enormous influence off the field as well.Neymar Sports and New Balance collaborate to develop the “Alpha Pack.”