Google Pixel, the “Official Fan Phone of the NBA,” will extend their multi-year collaboration for a third season with the launching of the Pixel 8 Pro tonight.

In this year’s “Built Different” campaign, comedian Druski uses the Pixel 8 and its many AI-powered features to set out on “his journey to make the League by any means necessary,” whether as a player, photographer, stylist, or agent.

During the NBA spots, Google is highlighting the Pixel 8 Pro’s Call Screen, Audio Magic Eraser, and Live Translate features in particular.