As soon as Mbappe posted photos of his exclusive sneakers, the sneaker community quickly shared images of him at a dizzying pace. Even the top sneaker forums featured Mbappe’s images on their front pages.

Nike and Dior’s gesture of gifting shoes to Mbappe may be part of a promotional strategy to attract the attention of young customers. In addition to his fame on the soccer field, the French superstar is also a renowned sneaker enthusiast, owning many rare and valuable pairs worth thousands of dollars. Mbappe’s vast influence over younger generations is expected to bring promising sales results for the collaboration between Nike and Dior.