Swiss luxury watchmaker HUBLOT has tapped French football star and brand ambassador Kylian Mbappé for their latest advertising campaign, captured by the renowned fashion photographer and creative director Ezra Petronio. This campaign highlights core values such as creativity, dedication, integrity, and the pursuit of perfection.

Kylian Mbappé expressed his enthusiasm for the project, stating, “It was an honor to work on this project and to explore our relationship with time. I appreciate simplicity and the enduring beauty of things that possess a soul.”

Ricardo Guadalupe, CEO of Hublot, noted the alignment of Mbappé and Petronio’s shared ethos with the Hublot philosophy: “Kylian is admired not only for his exceptional performance on the field but also for his humility off it. Ezra, known for his quest for perfection and his innovative approach to the creative arts, perfectly embodies the values we stand for. We are thrilled to have them collaborate on this campaign.”

Ezra Petronio, the creative force behind the campaign, shared his artistic vision: “When creating a portrait, I aim to capture that unique spark inherent in each individual. My goal is to evoke emotion and ensure that the viewer’s focus remains on the essence of the subject. What fascinates me about Kylian is not just his creativity and skill, but also his passion, intelligence, and the inner strength that propels him forward.”